Where It Started
Built for the bold. Not the perfect.
I started Fore Right because I couldn’t find anything that felt like me.
Everything out there was either too old-school or just trying too hard — loud prints, stiff fabrics, uninspired cuts. I’d find a piece with a decent graphic, but it wore like a box. Or it fit great, but felt like I was cosplaying as someone else.
I’m into Japanese and Scandi streetwear. Retro athletics. Clean lines, thoughtful details — gear that moves well and feels even better.
And I kept wondering:
Why doesn’t golf have this?
Why do we keep seeing the same old polos with floral patterns?
The Spirit of Fun
Not just a clothing line — a mindset.
Fore Right was born as a reminder of why we started playing. Because somewhere along the way, golf got a little too serious.
We grind the swing. Obsess over scores. Get frustrated when it doesn’t go right. And forget what brought us to the course in the first place —
Walking with friends. Ripping a ball over water. Cold beer in hand. No scorecard.
Fore Right is a return to that. A brand built around the spirit of fun — and a little bit of mischief.
A Moment of Magic
Because the feeling is universal.
You know the one. That moment you hit it pure. That impossible flop shot you actually pull off. That 6-footer that somehow drops.
There’s a quote by Tiger Woods I think about often:
“Anyone who’s ever played the game can relate to us. I can’t relate to someone who can dunk from the foul line — but a 6-foot putt? A wedge over water? We’ve all felt that.”
That’s the beauty of golf — pros and amateurs chasing the same moments of magic.
An Invitation to play
This isn’t for the perfect. This is for the bold — and for those who dream a little differently.
Fore Right is a creative community — not a traditional golf brand. We celebrate send-it energy, spontaneous laughs, and confident style.
Not for scorecards. But for stories.
Not for the flawless swing. But for the guts to try. Because playing freely isn’t a tagline — it’s the whole reason we play.
If you’ve ever chased that one shot — where everything just clicks — you already belong here.
Welcome to Fore Right.